THE CHALLENGES OF A SMALL MEDIUM ENTREPRENEUR IN MELAKA HUB HALAL TO PENETRATE THE EXTERNAL MARKET

Abstract

Nowadays, the government's plan to make Malaysia a global Halal center has created a new
environment where Muslim SMEs are much preferred to participate. SME entrepreneurs have also
been exposed to halal certification that will further convince consumers about their halal products. In
Malaysia, The availability of halal product certificates, including food products, has enjoyed added
value in this industry. Halal food industry market has grown tremendously. So, most retailers, food
and beverage manufacturing operations are motivated to apply for halal certificates for their products.
This method had also become an important component of the food industry. Small and medium-sized
(SMEs) and mainly Malaysian-owned SMEs dominate this industry. Fisheries, meat, beef, coffee,
fruits and vegetables, and functional / health food products are the major sub-sectors for the processed
food and beverage industry.