BLENDED LEARNING MODE OF BUSINESS ENGLISH WRITING UNDER THE OBE CONCEPT IN APPLICATION-ORIENTED COLLEGES AND UNIVERSITIES

Abstract

With the continuous development of the global economy, business communication has become increasingly internationalized, making effective business English writing skills critically important. This paper aims to explore how to construct an application-oriented and efficient blended teaching classroom for “Business English Writing” under the guidance of the “Outcome-Based Education (OBE)” philosophy. The study integrates modern educational

technology with effective teaching strategies, with the core goal of enhancing students’ practical writing abilities. Firstly, the paper introduces the core principles of the OBE philosophy, emphasizing a student-centered approach and focusing on students’ learning outcomes and skill development. Subsequently, the paper elucidates the significance of business English writing, highlighting the limitations of traditional teaching methods and the advantages of blended teaching in terms of creativity, interactivity, and flexibility. Regarding the blended teaching model, this paper proposes a framework that combines online and offline teaching. In the online phase, teachers can use multimedia resources, online discussion boards, and virtual writing workshops to guide students in independent learning and critical thinking. In the offline phase, teachers can organize practical writing tasks, group discussions, and feedback sessions to promote student collaboration and practical application skills. Furthermore, the paper discusses assessment strategies, emphasizing competency-based evaluation methods. Through project works, real-world scenario simulations, and peer reviews, teachers can comprehensively understand students’ writing abilities and provide targeted guidance and suggestions. Finally, the paper summarizes the advantages of the “Application-Oriented and Efficient Blended Teaching Classroom for Business English Writing” under the OBE philosophy: cultivating students’ self-directed learning abilities, creative thinking, and teamwork spirit; enhancing students' practical writing skills to better adapt to the demands of the business environment. However, attention should also be given to the reasonable allocation of teaching resources, the enhancement of teacher professionalism, and the cultivation of students’ awareness of online learning.