OBSERVATION OF DESCRIPTIVE RESULTS AND MEAN SCORE ONLINE REPURCHASE INTENTIONS: PRIVATE COLLEGE STUDENTS IN MELAKA

Maryam Mohd Esa, Nor Ainee Idris, Roszi Naszariah Nasni Naseri, Nurul Liyana Hussin, Nurulhayah Muhamad, Norhazanah Miskan, Suhailah Ibrahim

Abstract


This study intends to observe the descriptive result and mean score of online repurchase intentions among private college students in Melaka. The main objective of this study is to identify whether the independent variables such as the perceived ease of use, belief and the perceived benefits are the factors that are able to influence online repurchase intentions among students. This study was executed on 87 students who are doing business management programs at private colleges in Melaka. This study is also a survey by distributing online questionnaire by using Google Form comprising questions regarding respondents’ demography, repurchase intentions, perceived ease of use, belief and perceived benefits. Data analysis from this study is by using IBM Statistical Package for The Social Science (SPSS) 22.0 involving descriptive data and the mean value which is used to see the highest question results against the dependent variable.

Keywords: Online repurchase intentions. perceived ease of use, belief, perceived benefits, technology acceptance model (TAM).


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