The Journal of Business Innovation (eISSN: 2600-836X) is a fully referred journal published annually by the Publication Unit of Islamic University Melaka (UNIMEL) in collaboration of the Faculty of Business Innovation and Technology, UNIMEL. Its main objective is to provide a platform for publication in Management, Marketing, Accounting, Entrepreneurship, Economic, Islamic Finance and Banking, of research based articles locally or internationally.
This journal is indexed by MyJurnal and Google Scholar.
Vol 8, No 1 (2023): Journal of Business Innovation
Table of Contents
Articles
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Nurulhayah Muhamad, Norhawina Wirman, Nurul Liyana Hussin, Maryam Mohd Esa, Norhazanah Miskan, Norzaimah Zainol
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1
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He Shujun, Liu Shiya, Cao Xiangbo, Nor Saidi Mohamed Nasir
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10
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Tu Dongxue, Nor Saidi Mohamed Nasir, Zhong Jianyan, Jiang Rui, Luo Jing
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23
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Cao Xiangbo, He Shujun, Liu Shiya, Nor Saidi Mohamed Nasir
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38
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Liu Shiya, Cao Xiangbo, He Shujun, Nor Saidi Mohamed Nasir
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51
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Farah Saniah Mohd Zabidi, Maryam Mohd Esa, Nor Hazanah Miskan, Sarimah Ahmad, Noor Azlin Mohd Kasim
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65
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Nurul Liyana Hussin, Nur Hudar Nazar, Nurulhayah Muhamad, Maryam Mohd Esa, Nor Hazanah Miskan
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78
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Nor Hazanah Miskan, Nurulhayah Muhamad, Maryam Mohd Esa, Nurul Liyana Hussin, Farah Saniah Mohd Zabidi, Luqman Ahmad
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88
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Maryam Mohd Esa, Nurulhayah Muhamad, Farah Saniah Mohd Zabidi, Nurul Liyana Hussin, Nor Hazanah Miskan, Norzaimah Zainol, Roszi Naszariah Nasni Naseri
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95
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Zurairah Jais, Salbiah Nur Shahrul Azmi, Siti Nur Asneda Mohd Nazim, Nor Izzuani Izhar
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102
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Nor Saidi Mohamed Nasir
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113
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Norzaimah Zainol, Nurulhayah Muhamad, Nur Inani Ibrahim, Nurul Liyana Hussin, Maryam Mohd Esa, Nor Hazanah Miskan
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121
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Huang Jiamin, Deng Haoming, Huang Rui, Mo Di
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130
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Deng Haoming, Huang Rui, Mo Di, Huang Jiamin
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139
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Roslinawati Ibrahim, Noor Fariza Mohd Hasini, Nurul Aini Md Rais, Nor Aini Idris, Hani Hazirah Baharudin
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148
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Suhailah Ibrahim, Suzana Ab Rahman, Hamidah Norman, Noor Fariza Mohd Hasini, Roslinawati Ibrahim, Nurafiedah Abd Majid
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161
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Bi Xinyu, Li Nanxi, Wu Mali, Xie Juanhong
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170
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Suzana Ab. Rahman, Ronizam Ismail, Khairunnisaq Najwa Hasmidi
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178
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Noor Fariza Mohd Hasini, Nur Safinah Ibrahim, Roslinawati Ibrahim, Nurul Aini Md Rais, Nurul Afiqah Abd. Rahman
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188
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Nadiah Ishak, Mahirah Zulkefli, Nadzirah Md Yusop, Muhammad Hazwan Jamal, Zuraida Hanim Zaini
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198
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Nor Saidi Mohamed Nasir, Zamry Gafar, Sarimah Ahmad, Noor Azlin Kasim
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208
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