BUSINESS PERFORMANCE FOR SME COMPANIES POST COVID-19 PANDEMIC: ARKED MARA BENTONG

Norzaimah Zainol, Nurulhayah Muhamad, Nur Inani Ibrahim, Nurul Liyana Hussin, Maryam Mohd Esa, Nor Hazanah Miskan

Abstract


This study aims to examine and discuss the business performance of Small and Medium Enterprises (SME) companies after the COVID-19 pandemic at Arked Mara Bentong. Arked Mara Bentong houses 26 SME’s product sectors. SME’s companies in Arked Mara Bentong led by Majlis Amanah Rakyat (MARA) which consists of various sectors namely manufacturing, construction, packaging, sewing, grocery store, beauty and jewellery, which include a total of 74 respondents. The data obtained will be analyzed using Statistical Package for Social Science (SPSS) version 27 which includes descriptive data, correlation analysis and mean scores used to determine which factors are more motivating with the dependent variables. The results of the study found that the target market factors, financial management and government support could influence the business performance of SME’s companies after the COVID-19 pandemic at Arked Mara Bentong. This study is evidenced by market target factors having a strong correlation on the business performance of SMEs after the COVID -19 pandemic.

 

Keywords : business performance, target market, financial management, government support.


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