The Journal of Business Innovation (eISSN: 2600-836X) is fully referred journal published annually by Publication Unit of Universiti Melaka (UNIMEL) with collaboration of the Faculty of Business Innovation and Technology, Universiti Melaka (UNIMEL). Its main objective to provide a platform for publication in Management, Marketing, Accounting, Entrepreneurship, Economic, Islamic Finance and Banking, of research based articles locally or internationally.
This journal is indexed by MyJurnal and Google Scholar.
 
Vol 7, No 1 (2022)
Table of Contents
Articles
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Nurulhayah Muhamad, Nur Athirah Ngatman, Roslinda Muhamad, Maryam Mohd Esa, Nurul Liyana Hussin, Nor Hazanah Miskan, Rusyda Yahya
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1
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Maryam Mohd Esa, Nor Ainee Idris, Roszi Naszariah Nasni Naseri, Nurul Liyana Hussin, Nurulhayah Muhamad, Norhazanah Miskan, Suhailah Ibrahim
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10
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Norizan Samri, Roslina Hashim
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22
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Noor Jeffri Abdul Wahab
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28
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Nor Hazanah Miskan, Nurulhayah Muhamad, Maryam Mohd Esa, Nurul Liyana Hussin, Farah Saniah Mohd Zabidi, Maisarah M.Zulkifli
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36
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Dina Syamilah Zaidi, Hartini Adenan, Baharom Said, Siti Mahera Ahmat Amin, Dziela Muhamad Parid
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43
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Roslinawati Ibrahim, Noor Fariza Mohd Hasini, Nurul Aini Md Rais, Hamidah Norman, Suhailah Ibrahim
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50
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Noor Fariza Mohd Hasini, Nurul Aini Md Rais, Roslinawati Ibrahim, Ahmad Zuhairin Ashraf Zahariman
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60
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Nurul Liyana Hussin, Nur Jihan Hazwani Basri, Nurulhayah Muhamad, Maryam Mohd Esa, Norhazanah Miskan
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71
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Norzaimah Zainol, Maryam Mohd Esa, Nurulhayah Muhamad, Siti Syuhadah Mohamad
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81
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Hartini Adenan, Dina Syamilah Zaid, Siti Mahera Ahmat Amin, Dziela Muhammad Parid
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90
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Farah Saniah Mohd Zabidi, Noor Azlin Mohd Kasim, Sarimah Ahmad, Nor Hazanah Miskan
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100
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Fatimah Jinal
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108
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Zamry Gafar, Norain Samsuddin, Dina Syafini Zaid
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116
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Dziela Muhamad Parid, Siti Mahera Ahmat Amin, Hartini Adenan, Dina Syamilah Zaid, Zalikha Zamri
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126
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